What is Link Bait?

What is Link Bait? 

Connection goad is substance on your site to which different locales join in light of the fact that they need to, not on account of you request that they. Customarily, connections are difficult to get, obliging you to relinquish your first conceived youngster (and in any event connection back, which invalidates their worth in some internet searchers.) But with connection snare, you "goad" your substance and kick back and hold up. Obviously, you might be a bit proactive …  

Connection Bait Examples 

Extraordinary substance dependably serves as connection draw. Softening news frequently falls up that class, however so does an astonishing digital book. A "How-to Guide" is an alternate sample. 

Conduct may purchase you interfaces. On the off chance that you recollect to thank your accomplices and rivals (or refer to them), they will likely do the same for you, when the time emerges. 

Connection lure could be an extraordinary contraption. Numerous sorts of organizations make number crunchers for particular purposes that get to be connection trap. There are excessively numerous home loan adding machines and "the amount do you have to resign?" number crunchers, however what about a mini-computer that evaluates what sort of reusable protection you require in your steam room, in light of channel size? (Presently that is exceptional, and is incredible trap.) 

Connection trap could be a gadget. Gadgets make a connection from the site that uses it over to the site that made it – and there's the connection trap once more. 

Pictures are connection goad, as well. What about pictures on your site of the most recent industry occasion? You may even get joins from your rivals, who need to show off their countenances… . 

In this way, how does connection snare help you? 

It makes more connections to your site, which help you in the internet searchers. Besides, these connections come to you — you don't need to get on your knees and ask for them. 

It makes more connections to your site, which send potential clients your direction. When its all said and done, the entire motivation behind SEO – heading up high in the web search tools – is about arriving at more 

SOURCE: http://www.lunametrics.com/website-traffic/seo/link-bait/#sr=g&m=o&cp=or&ct=-tmc&st=(opu%20qspwjefe)&ts=1401802411

Google Webmaster Tools To Add JavaScript Debugging Tool

May 23, 2014 at 12:18pm ET by Barry Schwartz

We have been bit by bit enhancing how we do this for quite a while. In the recent months, our indexing framework has been rendering a significant number of site pages more like a normal client's program with Javascript turned on. 

Google has advertised on the Google Webmaster Central blog that in the "impending days" they will be discharging another instrument to help debug your webpage's Javascript issues. 

Google-Webmaster-apparatuses 

Particularly, Google is going to demonstrate to you on the off chance that they have issues slithering and indexing your site as a result of Javascript usage botches. 

Google said: 

Throughout this methodology, they've run into a few successive issues that may "contrarily affect" your pages from positioning in the list items. Google has rattled off some of those issues, so one would accept the new instrument that Google is chipping away at would highlight these issues to webmasters. 

These are the highlighted issues: 

In the event that assets like Javascript or CSS in particular records are blocked (say, with robots.txt) so that Googlebot can't recover them, our indexing frameworks won't have the capacity to see your site like a normal client. We prescribe permitting Googlebot to recover Javascript and CSS so your substance might be listed better. This is particularly imperative for portable sites, where outer assets like CSS and Javascript help our calculations comprehend that the pages are improved for versatile. 

On the off chance that your web server is not able to handle the volume of slither solicitations for assets, it may have a negative effect on our capacity to render your pages. On the off chance that you'd jump at the chance to guarantee that your pages might be rendered by Google, verify your servers can deal with creep demands for assets. 

It's generally a decent thought to have your site corrupt effortlessly. This will help clients revel in your substance regardless of the fact that their program doesn't have perfect Javascript executions. It will additionally help guests with Javascript debilitated or off, and in addition web search tools that can't execute Javascript yet. 

In some cases the Javascript may be excessively mind boggling or arcane for us to execute, in which case we can't render the page completely and correctly. 

Some Javascript expels content from the page instead of including, which keeps us from indexing the substance. 

Google says the new apparatus is coming to Google Webmaster Tools "in the impending days."

SOURCE:

http://searchengineland.com/google-webmaster-tools-add-javascript-debugging-tool-192393

Google: If Content Isn't Changed, Manual Actions Won't Be Removed

May 16, 2014 • 8:25 am |  (33)by Barry Schwartz   | Filed Under Google Search Engine Optimization

A fascinating Google Webmaster Help string has a webmaster who has a manual development, he said he evacuated the substance, and even left the page clear yet the manual action won't go away. 

Google's John Mueller elucidated why in a captivating way. He made: 

On the off chance that there's no substance on these pages, there's nothing that customers would be lost by lifting a manual action. On the off chance that you'd like your reconsideration speak to be changed, you really need to first have astounding, urging, and choice substance of your own on these pages (not basically modified, spun, autogenerated, or by and large reused substance). 

You see, he said "if there's no substance on these pages, there's nothing that customers would be lost by lifting a manual movement." 

That is honest to goodness, however in case the manual movement was for the substance, then if it is gone - shouldn't it be emptied. That is a suspicion that here the discipline is for substance. 

Regardless, I required to bestow this to every one of you in light of the way that the response was truly interesting.

SOURCE:

http://www.seroundtable.com/google-manual-action-page-removal-18561.html

matt cutt's 2 regrets

Google’s Matt Cutts Regrets Not Acting Faster On Paid Links & Content Farms

May 12, 2014 at 1:23pm ET by Barry Schwartz

In Google's Matt Cutts most recent feature, he addresses an inquiry I for one got some information about what he laments, what choice he laments making in the past identified with webspam. My inquiry particularly was: 

Was there a key minute in your spam battling profession where you committed an error that you lament, identified with spam? 

Matt addressed it in than four minutes clarified he laments not acting sooner on (1) paid connections and (2) substance ranches. 

Google's Paid Links Regret 

Matt clarified that few years prior at a hunt meeting in San Jose, a well-known SEO let him know that paid connections are excessively regular and there are no courses for Google to battle against it. That is when Matt said he understood that Google has committed an error and they permitted paid connections that passed Pagerank to go too far. So in 2005 or somewhere in the vicinity, Google broke down intensely on paid connections and now right now, Matt said "most individuals" acknowledge paid connections are against Google's rules, conceivably against the FTC's rules, that they have calculations that battle against it and likewise manual activities around paid connections. However Matt laments not making a move sooner and holding up excessively long. 

Google's Content Farms Regret 

The second lament Matt confessed to was around not acting sooner on substance ranches. Matt Cutts clarified that right off the bat, he did get some client protests about the ghastly client encounter some of these substance ranches had. Anyhow when Matt himself went to one of the destinations focused around an inquiry on the best way to settle a can in his home, he felt the client experience was great. He said he "over summed up" focused around that one case, when he ought to have taken a gander at the site general and not only one page. 

In view of that over generalization, Google didn't go about as quick as they ought to have on substance homesteads and in this manner it got a greater amount of an issue on the web and for Google to manage. Here Matt is particularly discussing Panda. 

Matt did say that Google does do a ton of "extraordinary work" and thinks that it "compensating" in general. At the same time in the meantime, he said he generally "ponders" on the off chance that you could improve by acting somehow.

SOURCE:

http://searchengineland.com/googles-matt-cutts-regrets-acting-faster-paid-links-content-farms-191146

Over Time Backlinks Will Become Less Important

Google’s Matt Cutts: Over Time Backlinks Will Become Less Important

May 5, 2014 at 3:58pm ET by Barry Schwartz

Google's head of hunt spam, Matt Cutts, said in a feature that backlinks, about whether, will turn into somewhat less critical. Matt did say that backlinks in the Google positioning calculation still have numerous years left in them. 

Matt clarified that Google is centering a great deal now on chipping away at approaches to figure out whether a page is meets the desires of a master client. They do this right now by taking a gander at the connections to the page, the notoriety of the site and pages and the nature of the substance on that specific page. 

At the point when Google is better at comprehension genuine dialect, characteristic dialect, which you see with their conversational pursuit exertions. Google will be better to comprehend master client's questions and match them better to a superior reply. 

On the off chance that they can recount a story is composed by a master in a particular field, then it is simpler. Google said they are dealing with a master creator help for their rankings. Anyway without that, that is the place utilizing regular dialects goes inside to help figure out whether the creator is a master on the subject question on a page by page premise. 

Matt Cutts included that for the "following few years" connections aren't going in any case regardless will be utilized for deciding notoriety. Yet additional time, Google will depend a tad bit less on connections for notoriety purposes.

SOURCE :http://searchengineland.com/googles-matt-cutts-time-backlinks-will-become-less-important-190566

Google Provides More Clarity Around Sneaky Redirects Against Their Guidelines

Google reported on their Webmaster blog that they have overhauled two of their rule archives to enhance the clarity around what subtle redirects are against Google Webmaster Guidelines. 

Google has stretched their rules to guarantee webmasters are mindful that utilizing subtle redirects through portable website identification and redirection, is not permitted if the substance is not the same. A portion from Google's reexamined rules show a circumstance where "desktop clients get an ordinary page, while versatile clients are redirected to a totally distinctive spam space," as not as per Google's rules. 

Here are the two new samples Google set in their subtle redirects rule page: 

Internet searchers demonstrated to one kind of substance while clients are redirected to something fundamentally diverse 

Desktop clients get an ordinary page, while portable clients are redirected to a totally diverse spam space 

Google likewise overhauled the hacked destinations page with a substance about redirects that peruses: 

"Programmers may infuse vindictive code to your site that redirects a few clients to destructive or spammy pages. The sort of redirect now and again relies on upon referrer, client operator, or gadget. Case in point, clicking a URL in Google indexed lists could redirect you to a suspicious page, yet there is no redirect when you visit the same URL straightforwardly from a program." 

Google included a cautioning at the end of their blog entry saying that "with any violation of our quality rules, we may make manual move, including expulsion from our list, to keep up the nature of the indexed lists."

SOURCE: http://searchengineland.com/google-provides-clarity-around-sneaky-redirects-guidelines-190171

hacking content

What is hacking or hacked content?

Hacked content is any content placed on your site without your permission as a result of vulnerabilities in your site’s security. In order to protect our users and to maintain the integrity of our search results, Google tries its best to keep hacked content out of our search results. Hacked content gives poor search results to our users and can potentially install malicious content on their machines. We recommend that you keep your site secure, and clean up hacked content when you find it.

Some examples of hacking include:

• Injected content
  When hackers gain access to your website, they might try to inject malicious content into existing pages on your site. This often takes the form of malicious JavaScript injected directly into the site, or into iframes.


• Added content
  Sometimes, due to security flaws, hackers are able to add new pages to your site that contain spammy or malicious content. These pages are often meant to manipulate search engines. Your existing pages might not show signs of hacking, but these newly-created pages could harm your site’s visitors or your performance in search results.


• Hidden content
  Hackers might also try to subtly manipulate existing pages on your site. Their goal is to add content to your site that search engines can see but which may be harder for you and your users to spot. This can involve adding hidden links or hidden text to a page by using CSS or HTML, or it can involve more complex changes like cloaking.


• Redirects
  Hackers might inject malicious code to your website that redirects some users to harmful or spammy pages. The kind of redirect sometimes depends on referrer, user-agent, or device. For example, clicking a URL in Google search results could redirect you to a suspicious page, but there is no redirect when you visit the same URL directly from a browser.

Remember, the most effective way to combat hacking is to prevent it from happening in the first place. Here are our tips on both preventing hacked content and cleaning it up.

SOURCE: https://support.google.com/webmasters/answer/2721435

Quick in sights using Google analytics solutions

5 Steps to Quick Insights Using Google Analytics Solutions Gallery

Jamie Smith, April 25, 2014

What if you could map advanced Analytics users' knowledge over your own data? Well, don’t imagine any longer, you can (and should) do this today.

Google released the Dashboard Analytics Solutions Gallery more than 14 months ago but very few marketers have taken advantage of this free resource. Most advanced Google Analytics users have created custom dashboards but few have imported templates from the Solutions Gallery.

These dashboards can be used to find insights and drive more profit. This post will help you set up and utilize these proven dashboards as part of your daily, weekly, or monthly analysis.

There are 16 categories you can select from to customize your data and find the insight you're looking for. These templates are created by Analytics gurus and can help you dig into data not provided in the standard reports. The best part is they can be segmented by category and are reviewed by other users so you don’t have to waste your time trying to find the best ones.

Google says: "Crowd Source Google Analtyics Insights. This solutions gallery contains in-product solutions (such as dashboards, custom reports and segments) to deepen your use of Google Analytics and accelerate your learning curve."

You can set up and use these dashboards for quicker reporting and deeper insights using the following five steps.

Step 1: Decide What Insights You're Looking For

You must begin with the end in mind if you really want to get value from these dashboards. Are you looking to analyze marketing campaigns and their performance? How is my website speed and responsiveness? Are you trying to set marketing budgets and need to understand what is working and what should be cut?

If you're looking for SEO insights, this great post by Chuck Price shows you exactly what templates to use and how to analyze them.

There are hundreds of possible questions and insights you can look for using Google Analytics but the more specific you can be when creating a hypothesis the quicker you will find the best dashboard and get to the insight.

Step 2: Create New Dashboard and Import From Gallery

In order to take advantage of the Google Analytics Solutions Gallery, you must first create a new dashboard. Instead of entering the title and clicking "create dashboard" you click on "Import from Gallery."

Step 3: Filter Gallery Results by Popularity, Reviews, Category, or Type

When you first start looking at the solution gallery it can be a little intimidating. Filter your results based on the insights you are looking for.

Are you looking to analyze site performance, mobile, engagement, PPC, SEO, social, or display campaigns? Depending on what you would like to accomplish, filter by type:

• Dashboard
• Custom Report
• Segment
• Attribution Model
• Goal

Here's an example of the browsing and filter options.

Using the ratings and reviews, you can see what has been helpful for other users and which dashboards have not provided value. Once you have found the template you want to use, simply click import.

Step 4: View the Data, Look for Insights, & Automate Reporting

After you import the dashboard your data will be populated and the analysis can begin. Usually the insights will appear right away, but sometimes you need to compare date ranges or flip back between a few reports to finalize your conclusion.

The template will be saved for as long as you keep it and can become part of your daily, weekly, or monthly analysis. Agencies love using the Solutions Gallery to help automate reporting to clients and show data that isn’t available in the standard reports.

Step 5: Edit, Customize, or Segments Data

Sometimes even the most popular and highly rated Google Solutions Templates don’t have exactly what you need. Google Analytics allows you to customize or edit the metrics within each dashboard in order for you to find the insight you are looking for.

For advanced users, customizing or editing these templates can help answer tough questions that need more data points in order to see the entire picture. If the template doesn’t get you to quick insights, customize or edit as shown here.

Summary

Use the Google Analytics Solutions Gallery to find custom dashboards that have been created by experts to speed up the time to insights. You don’t have to be an analytics guru to use these dashboards, but you can monetize the data in Google Analytics and make better decisions quicker.

Leverage the knowledge of other people who have had success and let the crowd sourcing of reviews drive which template you import. My 10 favorite Solutions Gallery templates to use are in these categories:

• Social
• Site Optimization
• Paid Search
• Organic Search
• Mobile
• Engagement
• Display Advertising
• Conversion
• Campaign
• Acquisition

Do you have any favorite templates you would like to share? Please comment below as we would love to know if you use the Solutions Gallery or how you go about analyzing your Google Analytics data to gain insights.

Source:

http://searchenginewatch.com/article/2341320/5-Steps-to-Quick-Insights-Using-Google-Analytics-Solutions-Gallery

7 Tips to Ensure Your SEO Strategy

7 Tips to Ensure Your SEO Strategy Supports Your Brand

Josh McCoy, April 21, 20143 Comments

•SEO Evolution: Sell, Discover, Deliver & Report on Highly Converting Keywords by Krista LaRiviere, gShift

SEO isn't just about ranking for keywords. Many people fall into a keyword obsession rut and seem to forget that while keywords are important, SEO at its core is about indexation, crawlability, and creating a site that is effectively traversed by crawling search bots.

Many people also often forget how, when done effectively, SEO supports their brand. How your brand is displayed in search, as well as the many other online properties where you have a presence, is commonly forgotten in the race toward powerful rankings for desired non-branded keywords. Don't get me wrong, I love to see non-branded organic visibility rise, but we can't forget "The Brand."

In order to give the brand its fair share of SEO attention, here are seven areas you should focus that will give some love to your company.

1. Sitelinks

Do a search for your brand name. Hopefully you rank number one. If not, you've got more on your plate to worry about.

If you already rank number one, six sitelinks are likely showing under your main organic listings, like this:

Are these the pages that you most want new visitors to journey into? Are these the best six pathways into your site that speak to the brand and your message?

If not, you need to visit the sitelinks section and demote the unworthy links. They will disappear and Google will try again with an internal link offering. Continue to tweak this until you get the desired display.

2. Logo Schema

Give Google and Bing formatted code in the language they want to read it: schema. By using brand logo schema you are doing a more complete job of conveying your brand image to search engines. I expect that in the future you will see small brand logos show up next to organic listings for brand searches.

3. Brand Image Alt Tagging

Whenever you participate in other online areas, advertise, etc. your brand logo company imagery should contain branded text within the alt attribute. Given the fact that brand searches may present image universal results, you want nothing but your brand to dominate in this section. The same applies for image search.

(Wouldn't be too funny if this brand had peopleofwalmart.com images popping up!)

4. Google+ and the Knowledge Graph

Many people don't want to give Google+ the time of day. We know that participation is believed to give a visibility bonus in Google's search results.

Google+ is also a benefit to visibility for branded searches, if Google is syncing the relationship between your brand and your verified Google+ page and your brand appears in the Knowledge Graph for first page brand results. Another plus of this placement is that your recent posts in Google+ are presented in results, giving a little news flair to your branded results.

5. Publisher Tagging

I mention above the syncing between site and Google+ and your site. The publisher tag placed across site source code helps you go the extra mile in reinforcing the relationship between Google+ and the site.

6. Local Listing Management

Local listing(s) are going to show up for your brand searches. How are these locations titled and described? Is the information accurate and do you include brand imagery in this listings?

Employ a local listing management solutions to each brand accuracy in local listings as well as the jillion local citations you may have out on the web.

7. The Rest of the Results

We've covered quite a bit of what is on the first page of brand results. But beyond the top listings, other domains are going to rank for your brand. These could be local directory listings, social properties, PR, or possible bad press.

You can use a tool such as Knowem.com to find all the social outlets you don't have a presence. Start creating as many online profiles as you can and nurturing them. This can help you take your SERP brand ownership into the second page.

We have pretty much covered the search results, but what about popular partial brand searches?

Use Google's autocomplete and type in your brand. What are the commonly searched additional brand-related queries? Let's take what we did in the aforementioned steps, wash, rinse, and repeat in these other popular search results.

Conclusion

Many of the areas mentioned in this post are more house-cleaning than anything. With a little branded elbow grease and ongoing monitoring you can take those interested in your brand – and keep them interested.

SOURCE:

http://searchenginewatch.com/article/2340759/7-Tips-to-Ensure-Your-SEO-Strategy-Supports-Your-Brand

What are some myths about SEO?

Google’s Matt Cutts On SEO Myths: Ads Correlate To Organic Results & More…

Apr 17, 2014 at 9:02am ET by Barry Schwartz

In a recent video from Google Head of Search Spam Matt Cutts, Matt talks about the biggest SEO myths he sees today.

By far, the biggest myth, according to Cutts, is how people think Google makes changes to their search results with the only intent of making more money. Matt said buying or not buying ads has no positive or negative impact on your rankings. In addition, Google does not make changes to their organic algorithms based on encouraging people to buy ads. All of this, according to Matt Cutts, is a big SEO myth.

The other large myth is more of an SEO pattern he sees often in the SEO forums and black hat SEO forums. It is “group think” where one SEO suggests doing a specific tactic will lead to good results in organic and then everyone follows.

The example Matt gives is that someone might say article directories leads to easy rankings and then six-months later the group will jump from article directories to guest blogging and from guest blogging to link wheels and so on.

Cutts explained that if someone found a loophole, they wouldn’t post it in a forum, sell it in an ebook or sell it via software – they would exploit it to make as much money off of it as possible. So that is another SEO myth he’d like to see SEOs stop following.

SOURCE:

http://searchengineland.com/googles-matt-cutts-seo-myths-ads-correlate-organic-results-189359

On page SEO basics

SEO 101: Getting The On-Page SEO Basics

James BrockbankApril 11, 2014

If you don’t get the basics of on-page SEO right, you have very little chance of securing top spots for competitive key phrases, even if you’ve got a fantastic outreach and PR campaign and an awesome link profile! It’s a common mistake to ignore the basics of SEO and focus on getting links instead of what’s in your control…the optimization of your own site. On-page SEO is the foundation to your campaign. Get it right and you’ll succeed on the search engines, get it wrong and you’ll never hit the top, whatever else you do.

With this in mind, here’s a brief guide to getting on-page SEO right, looking at the basics as well as the other essentials you need to ensure are in place if you want to outrank your competitors. SEO is constantly evolving, however this should set you right over the next few months unless anything unexpected comes along.

The below isn’t in any order of priority, it’s all important and should be used as a bit of a check list:

1. Title Tags

Ensure you place your main keyword and variations in the title tag of a page. Always ensure you target one main keyword and variations per page and don’t try and trick the search engines by optimizing multiple pages for the same keyword. Write your title tag in a natural way which uses your main keyword at the start with variations added too. Think about what looks natural and will entice searchers to click on your site.

Historically, Google would display around 70 characters of a title tag but since recent redesigns, they’re now displaying based on pixel width. There unfortunately no longer is a magic number for how long a title tag should be, but Moz has a great tool (which you can find here) which lets you preview what title tags will appear like in Google’s latest redesign.

Spend time putting together title tags which include your main keywords for a page and also look natural, aren’t stuffed with keywords and read well! There’s nothing worse than spammy, over optimized titles!

2. Meta Descriptions

Meta descriptions don’t contribute as a ranking signal anymore, but they’re still an incredibly important aspect of on-page optimization. They’re the first introduction potential customers get with your brand, so it pays to get them right.

Meta descriptions should be well written, approximately 156 characters and essentially a sales pitch for what the landing page is about. As with title tags, don’t spam or over optimize and always think about what works for users before the search engines.

3. Heading Tags

If you’re not using H tags in a strategic way, you should be! Starting with your pages’ H1 tag, ensure you utilize headings correctly without over-optimizing them. Place your main keyword in a H1 tag, again making sure it works for users ahead of search engines, and split the rest of your content up with ascending H tags…H2 comes next then H3. You get the picture. One thing to remember is to only use one H1 tag. Others can be used multiple times if needed.

Don’t keep repeating your main target keyword in each tag, rather use variations which enhance the value of the content and help break it up into readable and easy to digest sections. These tags essentially signal the descending importance of page headings so think carefully as to which H tag should be used in each instance.

4. Content

You’ve probably heard that content in king and that couldn’t be more accurate! With Google’s Panda algorithm, you can no longer get away with thin content and creating unique and informative content should be where you spend the most time. Content needs to be written primarily for users and secondly for search engines, however that doesn’t mean you shouldn’t mention core key-phrases. Just make sure you do so in a natural and organic way.

Keyword stuffing is a technique which has been long dead, so don’t even consider mentioning your main terms in every other sentence. Google’s algorithm works on latent semantic indexing, so simply writing naturally about the topic of the page should mean you are writing relevant content. So long as it’s unique and not copied from somewhere else, you shouldn’t run into any problems.

Think about the message you want to communicate and keep that at the forefront of all content you write. Are your primary goals to directly sell and drive leads, to inform, or to build brand awareness? Your goals should always dictate your style of writing and the way you structure your content. As above, don’t forget to use H tags to break up your content into easy to digest sections and always ask someone else to proof read for you before going live.

5. Canonicalisation Of Duplicate Content

It’s a common fact that many CMS’ (Magento as an example) allow pages to be accessible via a number of different URL’s, however from a search marketing perspective, it’s bad news! In such instances, you’re not trying to manipulate search results via having a page live on duplicate URL’s so you shouldn’t have a problem in adding a canonical tag to reference one main page for Google to index and assign PageRank to.

Google themselves offer a great example on implementing canonicalisation here and it makes sense to spend ten minutes getting your head around it there rather than re-publishing. Getting canonicalisation right, however, is something which should be considered primary importance.

6. URL Structure

If your site uses query strings for page URLs, this is something you need to look at as a priority. It’s far bestter to use a search engine friendly URL structure such as www.domain.com/page-name/ as opposed to www.domain.com/index.php?id=1. It makes more sense to both users and search engines and should be regarded as a priority.

Always use hyphens rather than underscores and try not to have main pages sitting too many directories deep in your site. Don’t forget, however, to implement 301 redirects from the old URL to the new if you do make changes, otherwise you’ll see crawl errors pop up in Webmaster Tools and users being faced with 404 pages.

7. Crawl Error Resolution

Following on from the above, you should always check Webmaster Tools for crawl errors and find a way to resolve any showing. It’s not good from either a user or search engine point of view to have crawl errors and it’s usually a fairly easy job to fix with 301 redirects (assuming the pages are permanently removed. If it’s only a temporary removal, use a 302).

When it comes to deciding which page to redirect to, use common sense. Don’t redirect to a page just for the sake of it — try to redirect to the closest alternative. If there isn’t one, consider permanently redirecting to a 404 page.

8. Check Your Robots.txt File

When it comes to first optimizing your site, check your robots.txt file which will usually be located at www.domain.com/robots.txt to make sure no key pages are being blocked from being crawled by the search engines. If you see Disallow: / followed by any directory or page name, ask yourself whether it should be accessible to search engines. The best practice is to block admin panels and low quality pages which need to be in place but you don’t want search engines indexing, however if there’s anything you regard as a core page in there, take it out!

9. Multi-Device Friendly

Some may argue this technically isn’t an on-page SEO factor, given a site being multi-device friendly isn’t always a prerequisite of attaining top search positions, but it  should always be looked at…if only from a conversion optimization perspective.

If at all possible, opt for a responsive version of your site which will resize to each device. There was a fantastic post by the team at Koozai who recently touched upon the importance of having a responsive site and how they’ve got a whopping 7 versions of their site for different devices.

We certainly live and work in a multi-device world and with rumours that mobile usage set to surpass desktop usage at some point this year, perhaps now is the time to start designing sites for mobile devices first and desktops second?

10. Page Speed

Take a moment to analyse your site’s page speed using the Page Speed Insights tool from Google to outline how fast they can load your site as well as receive a whole host of suggestions as to how you can improve things. As a general rule, try and get it as far above 90 as possible to ensure you’re not a search position lower than you should be because your site is sluggish.

SOURCE:

http://www.searchenginejournal.com/seo-101-getting-page-seo-basics/97871/?utm_source=rss&utm_medium=rss&utm_campaign=seo-101-getting-page-seo-basics